Tritia M. Finley, Ph.D.

CEO | LPC-S | NCC (Board Certified)

Meet Dr. Tritia M. Finley, founder of Elite Performance Counseling, offering culturally-sensitive counseling with over 11 years of experience as a Licensed Professional Counselor (LPC) in Texas and a National Certified Counselor. Her goal is to empower individuals with the necessary tools for success.

Dr. Finley is an experienced LPC with expertise in psychotherapy, program management, adjunct faculty teaching, and private practice. She has received training in counseling philosophies, somatic therapy, and conflict resolution. Dr. Finley has also been invited to speak at various community events, such as professional guest speaking engagements for Lackland Independent School District, Sophisticated Savage podcasts, and San Antonio’s DreamWeek 2020.
She also served as an Air Force Officer and civilian employee for 10 years, developing promotion tests and conducting emotional intelligence assessments. She is now an entrepreneur and Doctor of Counseling Education and Supervision. In addition to running her private practice, she is an adjunct faculty member at both Texas A&M San Antonio and St. Mary’s University.

Dr. Finley is bilingual in Japanese and English with a passion for sociopolitical issues, teaching/coaching, and business. With a diverse background in political science and clinical mental health counseling, she has an exceptional ability to analyze cultural, economic, and sociopolitical forces that impact individuals, communities, and organizations worldwide. She obtained her degrees from the University of Hawai’i and St. Mary’s University and is now devoted to expanding her practice and exploring entrepreneurial endeavors.

Our Core Values.

To inspire tenacity and transformation for innovative thinkers. We do that by increasing psychological fortitude, reframing obstacles into opportunities, and by advocating for equitable advancement of communities around the globe.

Cultivate - Bridge - Ignite.

EPC's Reframing Process

By listening to each client's story, we create connections and validate their experiences. We help people learn how they experience the world through our five senses by showing them different lenses (yellow, blue, red) in order to see different opportunities, allowing them to feel confident and motivated to move.


Wow Tritia! I am just speechless! What you did yesterday was the most healing and powerful session I could ever imagine. I literally didn’t see that coming or think something like that was deep inside of me. You literally cut through the bullshit and honed in on it like a Navy Seal! I felt “ok” before and knew something was hiding down there but I just couldn’t find it and it was this darkness that I couldn’t shake off. It was POWERFUL!

Mother of Teenage Son

My son has been doing so well since working with you. I don't know what it is but he has a new focus on what he wants to do and has immensely improved his mindset. He hasn't lost a singles tournament since we last saw you!

What We Teach.


Schedule Your Free Consultation.

We empower individuals, teams, and businesses to overcome challenges with genuine authority, authenticity, and success!

    Elite Performance Counseling.

    17806 West Interstate 10, Suite 300, San Antonio, TX 78257

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