Meet Dr. Tritia M. Finley. She understands the unique pressures faced by high-achievers. At Elite Performance Counseling, PLLC (EPC), she goes beyond simply addressing anxiety, depression, and trauma—she empowers driven individuals to leverage these challenges as catalysts for profound personal growth. With over 12 years of experience as a Licensed Professional Counselor (LPC) in Texas and a National Certified Counselor, Dr. Finley offers culturally sensitive counseling designed to equip you with the tools you need to thrive, both personally and professionally. Her unique blend of experience, from military service, academia, to entrepreneurial endeavors, infuses EPC with a dynamic and results-oriented approach.

Dr. Finley, founder of EPC and a respected LPC-Supervisor, brings a wealth of experience to her practice. Her background includes extensive training in diverse counseling philosophies, mediation, and somatic approaches to therapy. Prior to her counseling career, Dr. Finley honed her analytical skills during a distinguished 10-year career as an Air Force veteran and federal employee, developing promotion tests and conducting emotional intelligence assessments for military personnel. This diverse experience has given her a nuanced understanding of the pressures faced by those striving for excellence. This same drive and attention to detail permeates EPC, influencing the work of the other providers she supervises and ensuring a consistent standard of excellence throughout the practice.

But Dr. Finley’s commitment goes beyond individual success. She believes in the power of mentorship and uplifting future leaders. As a serial entrepreneur with a Doctorate in Counselor Education and Supervision, she’s passionate about fostering the next generation of counselors, providing invaluable graduate-level internships at EPC. This focus on developing others stems from her deep belief in working towards something larger than herself. Her passion for empowering others is a hallmark of EPC’s culture, creating a supportive and collaborative environment for both clients and clinicians. Her dedication to peak performance extends to her work with the St. Mary’s Men’s and Women’s Tennis teams, where she provides performance enhancement, stress management, and team cohesion strategies. Dr. Finley also maintains her own expertise and remains at the forefront of her field by serving as an adjunct faculty member in the Counseling and Human Services Department at St. Mary’s University. She has also shared her expertise as an adjunct faculty member at Texas A&M San Antonio.

Dr. Finley’s expertise is widely recognized. She has been a sought-after speaker at numerous events, including the Lackland Independent School District, San Antonio’s DreamWeek 2020, and Girls Inc. of San Antonio, and has presented at prestigious conferences such as the University Health Trauma Informed Care Institute, the National Cross-Cultural Counseling and Education Conference, and Duke University’s John Hope Franklin Humanities Institute.

Bilingual in Japanese and English, Dr. Finley possesses a deep understanding of the cultural, economic, and sociopolitical forces that impact individuals and organizations. Her degrees from the University of Hawai’i and St. Mary’s University, combined with her diverse background in political science and clinical mental health counseling, provide her with a unique perspective. At EPC, Dr. Finley is dedicated to helping you achieve not only external success, but also inner peace and well-being, empowering you to lead a more fulfilling and impactful life.

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Fueled by a strong commitment to excellence, Sonia seamlessly navigates diverse processes, excelling both independently and within collaborative team environments. Her strategic, resourceful approach is anchored by a passion for fostering growth and optimizing efficiency, ensuring company objectives are met while elevating service value.

Equipped with an impressive skill set, Sonia demonstrates proficiency in Microsoft Office, exceptional time management, and outstanding networking expertise. She thrives on building meaningful client relationships and enhancing engagement. As a bilingual professional fluent in Spanish, she excels in cultivating connections and enhancing customer retention in multicultural settings, making her an indispensable asset to any organization.