|  Our Team

Tritia M. Finley, Ph.D.

CEO | LPC-S | NCC (Board Certified)

Meet Dr. Tritia M. Finley, the founder of Elite Performance Counseling, PLLC (EPC) where she offers culturally-sensitive counseling with over 12 years of experience as a Licensed Professional Counselor (LPC) in Texas and a National Certified Counselor. Her mission is to empower individuals with the necessary tools for success.

Dr. Finley is a highly experienced LPC-Supervisor (LPC-S) with a diverse skill set in psychotherapy, program management, adjunct faculty teaching, and private practice. She has undergone extensive training in counseling philosophies, mediation, somatic approaches to therapy, and ketamine assisted psychotherapy. Before becoming an LPC-S, Dr. Finley had a distinguished career as an Air Force veteran and civilian employee spanning 10 years where she developed promotion tests and conducted emotional intelligence assessments for military personnel.

Now a serial entrepreneur, Dr. Finley holds a Doctorate in Counselor Education and Supervision. As part of her dedication to the field of professional counseling, Dr. Finley provides graduate-level counseling students with opportunities to intern at EPC to gain invaluable clinical experience and get a sense of the day-to-day demands of private practice business operations. Dr. Finley, along with some of her student interns, is also in partnership with the St. Mary’s Men’s and Women’s Tennis teams, providing performance improvement, stress management, and team cohesion enhancements through group and individual sessions. Dr. Finley maintains her own competitive edge and expertise by serving as an adjunct faculty member in the Counseling and Human Services Department at St. Mary’s University. She has also served as an adjunct faculty member at Texas A&M San Antonio, where she continued to inspire and educate the next generation of professional counselors.

Dr. Finley has been invited to speak at numerous community events, including professional guest speaking engagements for the Lackland Independent School District, San Antonio’s DreamWeek 2020, and Girls Inc. of San Antonio. Additionally, she has presented at both local and national level conferences, such as San Antonio’s University Health Trauma Informed Care Institute, the National Cross-Cultural Counseling and Education Conference, and Duke University’s John Hope Franklin Humanities Institute.

Dr. Finley is bilingual in Japanese and English and has a passion for sociopolitical issues, teaching/coaching, and business. With a diverse background in political science and clinical mental health counseling, she possesses an exceptional ability to analyze cultural, economic, and sociopolitical forces that impact individuals, communities, and organizations worldwide. She obtained her degrees from the University of Hawai’i and St. Mary’s University and is now devoted to expanding her practice and exploring entrepreneurial endeavors.

Our Core Values.

To inspire tenacity and transformation for innovative thinkers. We do that by increasing psychological fortitude, reframing obstacles into opportunities, and by advocating for equitable advancement of communities around the globe.

Cultivate - Bridge - Ignite.

EPC's Reframing Process

By listening to each client's story, we create connections and validate their experiences. We help people learn how they experience the world through our five senses by showing them different lenses (yellow, blue, red) in order to see different opportunities, allowing them to feel confident and motivated to move.

Testimonials.
Melissa

Wow Tritia! I am just speechless! What you did yesterday was the most healing and powerful session I could ever imagine. I literally didn’t see that coming or think something like that was deep inside of me. You literally cut through the bullshit and honed in on it like a Navy Seal! I felt “ok” before and knew something was hiding down there but I just couldn’t find it and it was this darkness that I couldn’t shake off. It was POWERFUL!

Mother of Teenage Son

My son has been doing so well since working with you. I don't know what it is but he has a new focus on what he wants to do and has immensely improved his mindset. He hasn't lost a singles tournament since we last saw you!

What We Teach.

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Schedule Your Free Consultation.

We empower individuals, teams, and businesses to overcome challenges with genuine authority, authenticity, and success!

    Elite Performance Counseling.

    17806 West Interstate 10, Suite 300, San Antonio, TX 78257
    210-897-1201